Project
Nexus
Brand identity
Nexus is a unique agency — a collective of topic-expert writers, strategists and marketers offering content services within the natural resources sector (with ambition to expand to broader markets). Formerly Content Works, they needed a new brand identity that would allow them to refocus their vision and tell their story in a precise and compelling way.
As lead designer on the SomeOne project team, I had the privilege to work on the brand identity & rollout, brand guidelines, presentation template, and illustrations.
Point, made.
Centred around the idea, ‘Point, made.’, the new brand focusses on connecting ideas to audience. Purposefully minimal in execution, it brings brand storytelling to the forefront, championed by the brand mascot, Pointer (inspired by the Pointer breed), who skilfully seeks out ‘the point’ wherever it may be hiding. The intentionally ‘imperfect’ style of illustration adds a unique charm to the brand, and extends into a collection of industry metaphors that have a ‘point’ hidden within — whether it be behind a rock or within a cloud of data.
Details
Project
Studio
SomeOne Sydney
Creative Team
Creative Direction — Tom Dabner
Client Services — Rebecca Bosustow
Brand Strategy — Tom Dabner
Design — Michelle Jin (Lead), Tom Dabner, Julien Bertouille
Illustration — Michelle Jin
Motion — Tom Dabner