Coopers were introducing a Dry lager range as an easy-drinking, low carb beer option in Australia. They needed packaging design that would integrate into the existing Coopers lager family while having its own distinct presence.

Doubling down on icy cool tones to enhance the ‘crispness’ of the product offering, the heritage Coopers crosshatch was also amplified for a more dramatic statement on shelf. As part of the project team, I was involved in the full journey from initial design concepts through to rollout across various formats including bottle, cans, and cases.