Project
Brand identity
Website design
See it live
Great Mates
Great Mates is a disability support provider with big heart and a big difference. They want to change the way care is provided, from the moment a participant makes the first phone call, through to every touchpoint along their journey through life. To do so, they really needed to disrupt their sector and push the boundaries of ‘the expected’.
Percept were engaged to help bring their vision to life. As the lead designer, I was involved in every aspect of the new brand including the brand strategy, brand identity & rollout, copywriting, template design, social media, website design, art direction, and office fitout.
Great mates for life
From the get-go, it was evident that Great Mates wasn’t just a typical care provider. Their vision was to be a place to grow community where participants can meet new people and make lifelong friendships. The brand strategy hones in on this idea through the expression, ‘Great Mates for life’. Life with Great Mates is not simply mundane routine but one full of exciting new experiences. You can Learn with Great Mates. Live with Great Mates. Travel with Great Mates. With Great Mates, you are never alone.
Life is full of colour so it made sense to capture this through a bold, vibrant colour palette and photography style that puts the personality of each Great Mate at the forefront. Working with illustrator, Ilana Bodenstein, we also created a suite of bespoke illustrations that capture both the ordinary and not-so-ordinary experiences to be had when you’re with Great Mates.
Details
Project
Studio
Percept Brand Design
Creative Team
Creative Direction — Brent Woods
Client Services — Rebecca Bosustow
Brand Strategy — Michelle Jin
Copywriting — Michelle Jin
Design — Michelle Jin (Lead)
Illustration — Ilana Bodenstein
Animation — Karina Huang, Michelle Jin
Website Build — Ryan Stroh
Awards
AGDA Awards 2021
Distinction | Design For Good / Social & Community