Formerly Maxwell Strategic Consulting, Aestra provide specialist advice on environmental projects for government and industry. Following their rebrand by Percept, they needed a new website to better align with their brand identity and strategic repositioning.

Aestra’s new identity is centred on the navigation of complex problems, using refined linework to visually showcase the journey from problem to solution. This element is carried through in the new website, becoming a navigational device guiding users through by connecting modules and headlines together. Simplicity of information is paramount to the new design and is visually bolstered by impactful aerial photography of the Australian landscape.